- Richard Hollis: Graphic Design: A Concise History (excerpt)
- Charles Eames: “What is Design?”
- Lázló Moholy-Nagy: “Designing is Not a Profession but an Attitude”
- Ellen Lupton: Thinking With Type (excerpt)
- Bruno Munari: Design As Art (excerpt)
- Jost Hochuli: Detail in Typography (excerpt)
- Beatrice Warde: “The Crystal Goblet”
- Robert Bringhurst: The Elements of Typographic Style (excerpt)
- Wucius Wong: Fundamentals of Two Dimensional Design (excerpt)
- Rudolf Arnheim: Visual Thinking (excerpt)
- Josef Albers: Interaction of Color (excerpt)
- Donis A. Dondis: A Primer of Visual Literacy (excerpt)
- Peter Mendelsund: What We See When We Read (excerpt)
- Jost Hochuli, Robin Kinross: Designing Books (excerpt)
- Karl Gerstner: Designing Programmes (excerpt)
- Dexter Sinister: “Notes on the Type”
- Marshall Mcluhan: The Medium is the Massage (excerpt)
- Loretta Staples: “What Happens When the Edges Dissolve”
- Experimental Jetset: Selected Definitions from Statement and Center-Statement
- Kameelah Janan Rasheed: “On Research and Archiving”
- Daniel van der Velden: “Research and Destroy”
- Sabiha Basrai: “Designs on Democracy” (watch)
All readings may be found on Notebowl.